Five sheets the writing points back into.

Definition 1.0, both prior claims, four principles, nine questions.

Six steps in a fixed order, the cadence, and the five decisions that stay with a person.

Demand, answers, conversion and measurement. What each produces and how each fails.

Six stages, the two that get worse unattended, and the four stack layers.

Thirty working rules across measurement, order, automation, cost and review.