Notes and reports, newest first.

Four fields per line: the measurement, the band with both edges, the action on breach, and the person by name. Including the two we set wrong and had to rewrite.

Companies routinely sit on more qualified contacts than their current programme will produce in a year, while treating the acquisition of new ones as the only option on the table.

The measurement surface changed repeatedly through 2026, in how answers are composed rather than how results are ranked, so nothing arrived as an announced update.

A page can be crawled, rendered, retrieved for exactly the right question and still never appear in the answer. Teams read that as a quality problem and rewrite it.

Instrumentation fitted after launch records a configuration in progress, and those weeks become the figure every later result is judged against. What a proven test event actually looks like.

Marketing engineering carries an academic tradition and a recently coined job title. Neither of them says what the work actually is. Here is the case for writing it down.